1. Introduction

New Erra Entertainment Presents Ltd is a premier entertainment company dedicated to producing and promoting world-class events that celebrate African culture and foster connections through the power of entertainment.

2. Purpose

This policy establishes a comprehensive framework for effectively managing crises and ensuring business continuity. It aims to minimize the impact of unexpected events on our operations, reputation, and stakeholders.

3. Scope

This policy applies to all employees, contractors, and partners of New Erra Entertainment Presents Ltd and encompasses all events and activities organized by the company.

4. Definitions

• Crisis: An unforeseen event or series of events that significantly disrupt normal operations, pose a threat to the organization’s reputation, or endanger the safety and well-being of stakeholders.

• Contingency Plan: A predefined set of actions designed to respond to potential crises, ensuring continuity of critical business functions.

5. Crisis Management Team (CMT)

A dedicated Crisis Management Team will be established, comprising key personnel responsible for:

• Identification and Assessment: Recognizing potential crises and evaluating their impact.

• Response Coordination: Implementing contingency plans and coordinating response efforts.

• Communication: Managing internal and external communications to ensure accurate information dissemination.

• Recovery: Overseeing the restoration of normal operations post-crisis.

6. Risk Assessment and Contingency Planning

Regular risk assessments will be conducted to identify potential threats, including:

• Operational Risks: Equipment failures, supply chain disruptions, etc.

• Reputational Risks: Negative publicity, social media crises, etc.

• Safety Risks: Accidents, health emergencies, etc.

For each identified risk, a contingency plan will be developed, detailing:

• Preventive Measures: Steps to reduce the likelihood of occurrence.

• Response Actions: Specific procedures to follow if the crisis occurs.

• Resource Allocation: Designation of personnel, equipment, and finances required.

7. Communication Protocols

Effective communication is crucial during a crisis. The CMT will:

• Internal Communication: Keep employees and contractors informed with timely and accurate information.

• External Communication: Engage with media, attendees, artists, and other stakeholders to provide updates and manage the company’s public image.

• Spokesperson: Appoint a trained individual to serve as the official company representative during the crisis.

8. Training and Awareness

Regular training sessions will be conducted to:

• Educate staff on crisis identification and response procedures.

• Conduct mock drills to test the effectiveness of contingency plans.

• Update team members on any changes to the crisis management policy.

9. Post-Crisis Evaluation

After resolving a crisis, the CMT will:

• Review the effectiveness of the response and identify areas for improvement.

• Document lessons learned and update contingency plans accordingly.

• Provide support and counseling to affected individuals, if necessary.

10. Policy Review

This policy will be reviewed annually or after any major incident to ensure its relevance and effectiveness.

11. Approval

This Crisis Management and Contingency Policy is approved and endorsed by the Managing Director of New Erra Entertainment Presents Ltd.

Signed:

[Managing Director’s Name]

Managing Director

Date: [Date]